Our Work

We don't just advise. We build.

its3pm.io is a consulting firm that ships real software. Here's a selection of what we've built, from a full website rebuild to data platforms that didn't exist for small markets before.

Website & SEO Our venture

Swan Brewing: complete website rebuild

A slow, hard-to-maintain legacy site rebuilt into a fast, search-optimized custom site that ranks for more than just "craft beer."

The problem

Swan Brewing's site was a legacy Weebly export: slow to load, painful to update, and leaving local search traffic on the table. Every page duplicated its own header, footer, and tracking by hand.

What we built

A custom static site on Astro with a single shared layout, clean URLs with full 301 redirects to protect existing SEO equity, and a rich structured-data layer (brewery, bar, music venue, restaurant, events, FAQ) so both Google and AI assistants understand and cite the business.

The result

Faster loads, one place to update instead of dozens, and rankings expanding beyond "craft beer" into bars, live music, and community gatherings, all while keeping the taproom's deliberately rustic feel.

Astro Cloudflare Pages Schema / JSON-LD Local SEO
Visit swanbrewing.com
Swan Brewing website homepage, rebuilt by its3pm.io
Custom Software · Operations Our venture In production

Swan Brewing: operations platform

A taproom that ran on Google Forms, spreadsheets, and a shared inbox now runs one system that books the acts, takes group reservations, and chases the paperwork on its own.

The problem

Booking, group reservations, food truck compliance, and contractor pay each lived in a different tool, with a person in the middle of every handoff. The paperwork with real legal weight, like insurance certificates and tax forms, was chased by hand over email.

What we built

One platform for the whole operation. It handles booking and offers. Group reservation requests land in a staff queue, and confirmed parties show up on the bar iPads. When a performer or food truck is booked, it asks for whatever paperwork they still owe and holds their next booking until it comes back. Bar staff use an iPad app to see tonight's acts and parties and to record performer pay, and year-end 1099 reports come straight from the records. It is built to collect as little sensitive data as possible: performers complete their W-9 on the filing provider's own secure page, so no Social Security or tax ID number is ever stored in the brewery's system.

The result

One system instead of six, and paperwork that chases itself. The records a business would most regret losing are records it never holds. Backed by 2,400+ automated tests and used by staff every day.

FastAPI PostgreSQL htmx E-signatures 1099 reporting Sales reporting
Ask us about it
Operations
Ops platform
Booking · reservations · compliance
Product & Engagement Our venture

games.swanbrewing.com: branded game arcade

A standalone arcade of branded mini-games built to earn dwell time, win local search signal, and get players sharing the brand.

The problem

How do you get people to spend more time with a local brand online and actually talk about it? Static pages don't do that on their own.

What we built

A separate game site on its own subdomain, deployed independently so it can never break the main site. It pairs a reusable arcade shell with the games themselves, including Flappy Swan and Sudz Up, and every game has a share-your-score loop for social media. It is pure static, with no backend and almost no JavaScript.

The result

A reusable arcade we can drop new games into. It is built for engagement and sharing, turning casual visitors into repeat players who tag the brand.

Astro Canvas / JS Cloudflare Pages
Play at games.swanbrewing.com
Swan Games arcade landing page
Custom Software · Data In active development

its3pm-analytics: SEO, rank tracking & AI visibility tool

An in-house tool that automates SEO audits, tracks local search rankings over time, and measures whether AI assistants actually recommend a business.

The problem

Marketing reporting is usually manual, slow, and a moment-in-time snapshot. We wanted automated, repeatable insight: who's ranking, where, and which way it's moving. More customers now ask an AI assistant instead of searching, and there is no easy way to see what it says about you.

What we built

A Python toolkit that pulls Google Analytics and Search Console data automatically and tracks Google map-pack rankings for a business and its competitors. History is stored, so you see the trend and not just today. Its AI visibility reporting asks ChatGPT, Gemini, Claude, and Perplexity the questions real customers ask, many times each. It records whether the business is named and cited, then traces each answer back to the web pages it drew on.

The result

Audits that used to take an afternoon now run in minutes, and you can watch rank movement week over week. The first AI visibility reading found that for broad local questions, the assistants mostly read third-party pages about the city rather than the business's own site, so the highest-value fix is often a listing on someone else's page. Results are reported question by question, never as one vanity score.

Python GA4 & Search Console APIs DataForSEO AI visibility SQLite
Ask us about it
SEO Intelligence
its3pm-analytics
Rank tracking · AI visibility · audits
Data Platform · Geospatial Active Beta

BNA: market-intelligence platform

A geospatial platform that shows which business categories a market is missing: the kind of analysis that used to require $10,000+ enterprise tools.

The problem

Every city has businesses it needs but doesn't have. Proving it has always required enterprise GIS platforms priced for large organizations and out of reach for the small and mid-size markets that need it most.

What we built

A geospatial decision-support platform that ingests official business and census data, maps business density by category across neighborhoods and redevelopment areas, and uses a statistical model to show where demand outstrips supply. It runs on a real data pipeline: PostgreSQL/PostGIS, a Python scoring engine, and an interactive map dashboard.

The result

An affordable equivalent to enterprise market-analysis tools, built for cities, CRAs, and economic development teams. Currently in active beta.

Python PostgreSQL / PostGIS FastAPI Streamlit / PyDeck Census ACS
See how it works
BNA Business Gap Analysis dashboard showing market opportunity scores for Lakeland

Have a problem worth building for?

If you can describe the bottleneck, we can probably build the fix. Let's talk it through.

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