Swan Brewing: complete website rebuild
A slow, hard-to-maintain legacy site rebuilt into a fast, search-optimized custom site that ranks for more than just "craft beer."
Swan Brewing's site was a legacy Weebly export: slow to load, painful to update, and leaving local search traffic on the table. Every page duplicated its own header, footer, and tracking by hand.
A custom static site on Astro with a single shared layout, clean URLs with full 301 redirects to protect existing SEO equity, and a rich structured-data layer (brewery, bar, music venue, restaurant, events, FAQ) so both Google and AI assistants understand and cite the business.
Faster loads, one place to update instead of dozens, and rankings expanding beyond "craft beer" into bars, live music, and community gathering, all while keeping the taproom's deliberately rustic feel.