# its3pm.io

> Practical consulting and software for small business owners who are tired of working IN their business instead of ON it.

its3pm.io builds custom software tools, automated analytics, and operational systems for small businesses and local governments. Founded by Dan Thumberg in Lakeland, Florida. Serving clients across Polk County and nationally.

## Services

- [Workflow Automation](https://its3pm.io/services.html#automation): Connecting existing tools (scheduling, invoicing, job management) to eliminate manual overhead and give owners their time back.
- [Automated Business Analytics](https://its3pm.io/services.html#analytics): Custom dashboards and automated reporting that surface revenue, leakage, and operational data without manual effort.
- [Operational Software](https://its3pm.io/services.html#software): Custom-built tools for field teams, asset tracking, workflow automation, and system integration.
- [Business Consulting](https://its3pm.io/services.html#consulting): Diagnostic-first consulting for small business owners. Two engagement types: The Fix (focused, short-term) and The Autopilot (30–90 day operational rebuild).
- [Civic & Compliance Tools](https://its3pm.io/services.html#civic): Affordable software for local governments, Community Redevelopment Agencies, and compliance-driven organizations.

## Free Tools

Self-serve calculators for small business owners. No account required.

- **[Ops Health Check](https://its3pm.io/ops-health-check.html)**: Estimates the annual cost of manual processes in your business and identifies where automation would have the highest ROI.
- **[Cash Flow Runway](https://its3pm.io/cash-flow-runway.html)**: Calculates how many months your business can operate at current burn rate and flags survival thresholds.
- **[Break-Even Sales Calculator](https://its3pm.io/break-even-sales.html)**: Shows the minimum monthly revenue needed to cover fixed and variable costs.
- **[Lease Break-Even Calculator](https://its3pm.io/lease-calculator.html)**: Determines the foot traffic or sales volume needed to justify a commercial lease.
- **[Meeting Cost Calculator](https://its3pm.io/meeting-cost.html)**: Calculates the real dollar cost of meetings based on attendee salaries and time.
- **Small Business Gap Analysis Tool** (Active Beta): Identifies underserved business categories in a defined market area using official business license and tax receipt data. Built for CRAs, EDOs, and economic development staff.

## Selected Work

A selection of what its3pm.io has built. Full case studies at https://its3pm.io/work.html

- **Swan Brewing website rebuild**: A legacy site rebuilt into a fast, custom Astro static site with strong local SEO and rich structured data. https://swanbrewing.com
- **Swan Games arcade**: A standalone, branded mini-game arcade built for customer engagement and local search signal. https://games.swanbrewing.com
- **its3pm-analytics** (in active development): A Python tool that automates Google Analytics and Search Console audits and tracks local map-pack rankings over time.
- **BNA market-intelligence platform** (Active Beta): A geospatial platform that maps business density and surfaces underserved business categories for small and mid-size markets.

## About

its3pm.io was founded by Dan Thumberg: Lakeland, FL native, founder of Swan Brewing, and former Customer Experience Director at Apple and American Express. After years of watching small business owners lose time and money to broken processes and disconnected systems, Dan built its3pm.io to close that gap. The name comes from a simple idea: if it's 3pm and you're still buried in work that should have been done by lunch, something needs to change.

Dan works directly with business owners, no account managers, no junior staff. Every engagement starts with a diagnostic conversation about where time and money are actually going.

## Who We Work With

- Trade and field service businesses (plumbing, HVAC, electrical, landscaping, cleaning)
- Small professional services firms
- Local government and civic organizations
- Any small business owner spending too many hours on work that should be automated

## Media

Dan Thumberg is a co-host of **Elevate Polk**, a podcast about small business and economic development in Polk County, Florida. Available on Spotify, Apple Podcasts, and YouTube.

- Website: https://www.elevatepolk.com
- YouTube: https://www.youtube.com/@elevatepolk

## Contact

- Website: https://its3pm.io
- Book a 15-minute call: https://calendly.com/its3pm/30min
- Contact form: https://its3pm.io/contact.html
- Phone: (863) 225-3611
- Email: dan@its3pm.io
- Location: Lakeland, FL (serving Polk County and nationally)